A critical question to address in marketing is what sets you apart? This is a valid question to clearly establish your Unique Selling Proposition or USP. If you are one of many, then you are just a redundancy. This brings no promising long term prospects for you. If two vendors are the same, then one is unnecessary. Which vendor are you?
As companies strategize their marketing efforts for 2014, reaching more customers is always on top of their list. How each of them do it is what sets them apart. Expanding into international markets or looking into globalization of your reach is paramount. How do certain international markets perceive your products? What cultural nuances needs to be addressed in selling your services or products. Is your communication clear? What needs to be different in your approach when dealing with other cultures and countries? How can your message be truly effective and compelling? These are some of the questions addressed in Localization. Keep in mind that what works for location A does not necessarily work for location B. So what do you need to know?
An effective localization strategy looks into cultural differences, clear language translation and selecting competent local experts that can tweak your products or services to stand out in that particular region of the world. Baidu has a leading edge and strong hold in China compared to Google because of their localization expertise. Of course banning competition ensures monopoly. The point being is who knows the Chinese market better than the Chinese themselves.
That is the key to a successful localization campaign. Are you employing the right local experts? Do they have a clear understanding of how to translate your message? Will your brand be represented the right way? Having local contacts in each of your targeted international markets makes a big difference in your localization efforts. At Affordable Interpreters, we pride ourselves in having a worldwide network of expert translators that can guide you through the maze of language differences. We can help you navigate your localization efforts to make it a smooth and effective experience.
If reaching your global audience and clients is a priority, then having an effective localization campaign is a necessity. Let us help you spread your message the right way.